With a time-honored history and fabulous convention, Gucci Design House devoted itself to updating its traditional image by absorbing new fashion elements as time goes by. As I see it, there are altogether three elements to describe this luxury brand. That is Horse-bit, GG and Bamboo. In 1930s, its horse-bit and stirrup motifs on bags and trunks attracted sophisticated international clienteles. And then in 1940s the Bamboo Bag was introduced, becoming one the first of Gucci’s many iconic products. During the 1950s, the trademark green-red-green web derived from the saddle girth won huge success and remains familiar identifiers of the brand. 1960s witnessed Gucci’s squashing into the global spotlight with the “GG” Monogram logo, which has drawn the attention of celebrities like Peter Sellers, Grace Kelly. It was Audrey Hepburn who brings Gucci synonymous with Hollywood fashion, and thanks to Jackie Kennedy Onassis, the Jackie O bag pattern came into birth.
Originally it only offered genuine handcrafted leather goods, but in order to attract international fanfare and profits at all classes, it developed the fabric line. By then the GG Monogram bag was available both in high quality calf leather and twill fabric. Gucci’s developing process was not always as smooth and quiet as one hope. The decade 1980 witness the family greed and turmoil which almost lead to destroy of the Gucci namesake. Until Gucci’s gifted executive CEO Tom Ford’s arrive in 1990s, this luxury brand begin prosper and bloom. It invented bag in various patterns in different colors. Today, creative direction of Gucci is the responsibility of Frida Giannini. “La Pelle Guccissima”-entirely original, heat-printed signature leather-has been launched and is destined to be the label’s next icon. Nowadays Gucci is wildly dealing in all kinds of fashion products, various bags, perfumes, sunglasses, watches. Just to name a few.
Gucci’s most renowned handbag patterns include:
Gucci Horse-bit Bag-the Horse-bit motif was firstly written into the house vocabulary in 1950s and was used on heavy tan leather saddle-stitched handbags. Later it has been miniaturized as hardware, which was schemed into embossed or burned-out surfaces on leather suede or velvet. In new times, Frida looks at the Horse-bit with fresh eyes. She even had blown up the icon to exaggerate scale on travel totes. Just like the one released to celebrate the 85th anniversary of this brand.
Gucci Jackie O Bag – This Constance Gucci shoulder bag featuring a double strap and a big H clasp own its name to Jackie Onassis. Later Firda reinvented this timeless pattern and here comes the New Jackie Handbag, which features round edge shape, signature detail that complemented by modern touches, oversized scale, ultra-soft body just liking the second skin of human body and a fresh color of violet, coral red or cloud white, together with a conventional muted leather tones.
Gucci Bamboo Handbag – It is the kind of large-topped sack-style bag with bamboo handle. This Gucci bag was one of styles first status symbols. Its bamboo handle is made from fine bamboo imported from Asia and is made with high technique craftsmanship. This natural and innovative bamboo detail often goes together with tassels.